Start your Digital Marketing career.

1. Digital Marketing fundamentals

Differentiate between Marketing and Digital Marketing.

Learn about the components of Digital Marketing.

Identify the social media that best suits your business.

Explore the metrics that needs to be Tracked in order to measure your impact.

2. Social Media Management

Understand Content Marketing.

Understand the landscape of social media platforms and when to use each one of them.

Understand the different types and formats of content that work best for each social media platform.

Learn how to adapt your content to each social Media.

Manage your content.

Get introduced to the Toolkit of a community manager.

3. Social Media Management (Paid)

Get introduced to Social Media Advertising Strategy.

Understand Advertising steps in each Social Media Platform.

Learn Facebook Business Components and the role of each component.

Learn how to run a successful Facebook Ad Campaign to reach your Marketing Goal.

Learn how to set effective Ad sets.

Become able to create, manage and optimize a Facebook Ad Campaign.

Learn about the Key Metrics on your Ads Manager to measure your Ad Campaign effectiveness and track its performance.

Get a glimpse on extra features of Facebook Business to leverage your Business.

4. Manipulate Google Analytics

Understand how to set up a Google Analytics Account and how it works.

Understand the role of the different Google Analytics Platform components.

Get to know the main key metrics of Google Analytics that should be taken into consideration in your report, and understand the differences and correlations between each one of them.

Learn how to understand your audience based on the different audience reports generated by Google Analytics.

Overview on acquisition sources and how to interpret them.

Learn how to track your users’ behavior on your website and the purpose of each site content report.

Learn how to optimize your conversion.

5. Search Engine Optimization (SEO)

Get presented to SERP: the search engine results page.

Learn what on-site SEO is and how to master it.

Learn what offsite SEO is and how to master it.

Learn what technical SEO is and how to master it.

Learn how to track and audit your SEO for better results.

6. Marketing Automation and email Marketing

Get introduced to Marketing automation.

Find out how to build the Customer Journey.

Get introduced to email Marketing.

Have an overview on tools and strategies for email Marketing.

Learn how to tailor your emails based on your purpose and recipient.

Learn how to avoid Spam.